Hey everyone, how’s it going?
So today I’ve been looking a lot into contacting the press. Good ways to do it, timing etc. If I want to make a sustainable business in indie dev then I know I’m going to need have a good strategy for publicising my games. I think most game devs would rather not have to do this and just enjoy spending time designing and coding games and I mostly agree with that. However I do find something interesting in the understanding how the world of marketing and contacting press works. In a kind of a way it’s an art form in itself. There is not one definitive correct way to do it and quite often it depends on timing. I feel I understand the basic foundation of how to go about contacting press and marketing my games but I know that alone is not enough. I want to try and understand the patterns involved and formulate a system that works for me. That way, hopefully, when I come to release new games I will have a system that I can be confident in.
With that said I’ve been doing a lot of research lately and the vast majority focuses on the basics of ‘make a press kit’ and ‘create an email list’. But once you have those what are some key steps to follow to maximise your success. I’ve come across some really interesting articles and posts which shed a lot more light on the subject and give me much more food for thought in devising my own system. Rather than try to take snippets and summarise them here I’m just going to provide the links for you to check them out yourself as what was informative to me may not be as informative to you:
As I start to digest this information and develop my own strategy I’ll be in a more informed place to start to give you my own tips. As I do this I intend to keep you informed each step of the way: as I develop my strategy, as I try to execute it and the type of results I get.
I hope this ends up helping some of you out, but remember what works for one is not guaranteed to work for another.
Thanks!
Stav